Video introduction to the City of Jonney branding giving explanation to design decisions and symbolism.
City of Jonney
Bright, minimal, and dynamic branding package for the City of Jonney. The branding is an abstract and minimal take on the creation of the City and communicates its origins, as well as pays homage to its founders, Bill Bonney and Julia Deng.
Outdoor mural on Main Street, giving the City’s residents a sense of identity and unity.
Water tower that identifies the City of Jonney to nearby drivers and highlights the City logo.
City stationery set that utilizes simple elements of the City branding to create uniform and stand-out stationary for professional use.
Incorporating the symbols for both the digital mines and the people of Jonney, the street light banners represent the City’s inhabitants and the digital mines that brought them there.